Similar Jewish complaints followed Tariana Turia's use of holocaust several years ago.
That a recent Herald report repeated the word to describe the horrific killing of a US family seemed to pass without comment, though in that case it was framed as a 'personal holocaust'. Perhaps we have to qualify it with a ethnic epithet, a Polynesia holocaust? a whakapapa holocaust?! A British-colonial holocaust!
Essentially Taranaki still struggle to find the words to articulate what has happened to them...
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