Rule 1: Power is not only what you have, but what the enemy thinks you have
Rule 2: Never go outside the experience of your people.
Rule 3: Whenever possible, go outside the experience of the enemy.
Rule 4: Make the enemy live up to its own book of rules.
Rule 5: Ridicule is man's most potent weapon
Rule 6: A good tactic is one your people enjoy.
Rule 7: A tactic that drags on for too long becomes a drag.
Rule 8: Use different tactics and actions and use all events of the period.
Rule 9: The threat is more terrifying than the thing itself.
Rule 10: Maintain a constant pressure upon the opposition.
Rule 11: If you push a negative hard and deep enough, it will break through into its counterside.
Rule 12: The price of a successful attack is a constructive alternative.
Rule 13: Pick the target, freeze it, personalize it, polarize it